Chiara Ferragni e la borsa, un abbinamento che stavolta non è direttamente legato all’attività della nota fashion blogger. Le ultime notizie e curiosità sull’intervista a Chiara Ferragni ed il desiderio di ricevere la quotazione in borsa.
L’influencer più famosa d’Italia, se non del mondo, è pronta a realizzare nuovi sogni e desideri.
Tutto ciò che tocca diventa oro, un po’ come “re Mida“.
Chiara Ferragni e la borsa, le parole dell’influencer
“Essere quotati in Borsa o confluire in un grande gruppo del lusso. Questo è il nostro obiettivo ma prima dobbiamo rendere marchio e azienda appetibili”, ha dichiarato Chiara Ferragni al Corriere Economia.
“Con una buona redditività e un giusto rapporto qualità prezzo, oltre a una diffusione e conoscenza internazionale del marchio perché competa realmente con altri del suo stesso livello, come Chloé o Kenzo”, ha continuato la star di Instagram.
“Questo è il lavoro che abbiamo iniziato due anni fa, quando sono diventata ceo di Serendipity, dopo aver già assunto la stessa carica in Tbs, la società che gestisce The Blond Salad”.
“I numeri erano in discesa – aggiunge – ed era importante cambiare obiettivo strategico” anche grazie ad accordi “con grande attenzione ai numeri, soprattutto alla redditività di medio lungo periodo”.
“Per questo abbiamo scelto Swinger e stiamo cercando i partner migliori su tutte le categorie merceologiche, dalle fragranze al beauty, dal ready to wear all’underwear, al bambino”.
“O al food, dove abbiamo realizzato partnership con marchi come Oreo”.
La Ferragni poi si fa scappare una piccola rivelazone: “Nel food abbiamo un progetto rivoluzionario, ma non posso ancora parlarne. Vogliamo essere pronti con tutto per quando ci sarà la ripartenza generale dei consumi”.
L’influencer anticipa anche che nel rapporto con Lancôme, del gruppo L’Oréal: “A settembre 2021 ci sarà un terzo step. Il beauty è un settore dove vogliamo continuare a investire, così come negli occhiali”.
“Anche per questo dovevamo cambiare strategia: quando tratti con colossi come L’Oréal, e lo stesso vale negli occhiali, devi dimostrare che non sei il personaggio di turno, ma la concretezza del prodotto che proponi”.
Chiara Ferragni e la borsa: “Difficoltà per la pandemia ma nonostante tutto siamo in crescita”
In termini di numeri dopo un 2019 che per Serendipity che si è chiuso con ricavi in discesa a 1,048 milioni con una perdita di 520 mila euro.
Rispetto al precedente utile netto di 193 mila è stato approvato un piano per arrivare nel 2025 a 15,4 milioni di ricavi, un Ebitda del 44% e un utile netto di 4,4 milioni.
“Lo abbiamo predisposto prima del Covid ma è molto prudente e – spiega Chiara – posso dire che già nel 2020, nonostante la pandemia, siamo in crescita.
“A sostegno del piano, abbiamo approvato un aumento di capitale da 3,5 milioni che è già stato sottoscritto. Abbiamo intanto completato la ristrutturazione di Tbs, iniziata nel 2017 con un esercizio 2016 a 3,3 milioni di euro e un utile di 6 mila euro”.
“Nel 2019 i ricavi sono stati 6,4 milioni, in crescita del 10% sull’anno precedente, con un utile netto di 450 mila euro (+359%). Anche in questo caso, nel 2020 il trend è positivo, nonostante il Covid”.
Quanto al rapporto, definito in crisi, con il socio Pasquale Morgese, la Ferragni conferma che ”è rimasto azionista, non solo in Serendipity ma anche in Tbs, ha mantenuto la licenza delle calzature e non abbiamo alcuna questione legale”.
“Non abbiamo cambiato soci perché non avevamo bisogno di farlo”, ha concluso l’influencer.
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