Home Attualità Camomilla Italia, l’AD: “E’ un massacro! Nel fatturato -25% e a Natale...

Camomilla Italia, l’AD: “E’ un massacro! Nel fatturato -25% e a Natale non si recupera”

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Camomilla Italia – Le dichiarazioni dell’amministratore delegato, Annamaria Pierro, che parla di massacro. Le ultime notizie di attualità 24 ore su 24 tutti gli aggiornamenti.

Le aziende del retail stanno vivendo “uno dei momenti più difficili in questo periodo di pandemia e per quanto riguarda il nostro settore, l’abbigliamento donna, siamo tra i più penalizzati rispetto ad altre categorie merceologiche quali ad esempio intimo e abbigliamento bambino”.

Ad affermarlo all’Adnkronos è Annamaria Pierro, amministratore delegato di Camomilla Italia, il brand dell’abbigliamento per donna che conta su una rete di 220 negozi in Italia, tra quelli di proprietà e in franchising.

In particolare, l’imprenditrice napoletana si riferisce alle limitazioni al commercio presenti nelle zone rosse, ma anche in quelle arancioni e gialle, dove si assiste a “una disparità di trattamento” mentre le spese continuano a correre anche con le vetrine abbassate. Nel 2020 il calo del fatturato, se ci andrà bene, non sarà meno del 25%, è molto dura” sostiene. E in vista delle feste natalizie Annamaria Pierro non nutre particolari aspettative. “E’ difficile recuperare a Natale, dopo aver perso le vendite di ottobre e novembre, la stagione in cui – spiega – si vendono capi importanti come piumini, cappotti, completi, tailleur. A Natale si pensa soprattutto a fare dei pensierini”.

Gli imprenditori di questo settore sono “massacrati”, insiste, e questo fatto è il massimo del controsenso per la tenuta di aziende e persone che lavorano. Follia allo stato puro – si lamenta – stiamo facendo da ammortizzatori sociali visto che la nostra azienda conta più di 1.000 lavoratori compreso l’indotto. Lottiamo con le unghie e i denti ma finora non siamo stati ascoltati. Speriamo che si possa stare aperti nei centri commerciali e durante i fine settimana, nel periodo che precede il Natale.

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camomlla-italia-massacro-covid

Fonte: Adnkronos

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